"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world." - Horst M. Rechelbacher, Founder, Aveda
Damage Remedy™
 

Nature defies damage. Damage Remedy hair care—our three-step restructuring system—pits powerful plant ingredients against even the most damaged hair. The target? Hair weakened by chemical processes, heat styling and environmental exposure. The result? Hair returned to its natural beauty—every strand stronger, silkier and shinier.

Color Conserve™
 
You live in full colour. And your hair colour is the outward expression of that vitality: preserve it, with a three-part, plant-based system for colour care.
Pure Abundance™
 
Volumising hair care. An expansive personality deserves hair to match—unrestrained, overflowing with life. Drawing on innovative natural volumising agents, Aveda gives fine hair the means to fuller-looking, thicker-feeling hair.
Control™  

It's a personal subject. Want it, or defy it—it shows in how you wear your hair. We've got the key to out-of-control hair or formulas to keep every piece in place. Wherever your head's at, Aveda's Control™ family brings styling in line with your style.
Brilliant™
 
Celebrate what comes naturally to you—the texture in your life and in your hair. Aveda recognizes the different needs of textured hair—and finds the tools in nature to make it shine. To soften and smooth. To defy the elements. A variety of choices for your multi-faceted style—all dedicated to bringing out your natural brilliance.
 Rosemary Mint & Shampure™
Your needs are simple. Lather, rinse, maybe repeat. All you ask is that hair looks, feels and smells good. That's why we've created these uncommon plant formulas—mixing singular ingredients and uniquely evocative aromas, while still universal enough to care for any hair—your hair.
Light Elements™
 
Free-spirited: hair that moves easily as you move through the world—without cares, without being weighed down. Air—and water-infused formulas—all with the breezy aroma of certified organic lavender—style, finish and re-style weightlessly, without build-up, without baggage.
  Professional Hair Colour
Discover hair colour with the 99% naturally-derived formulas. Our innovative formulas leave hair essentially damage-free—infused with conditioning plant oils for shinier, healthy-looking colour. In permanent and deposit-only shades—from vibrant primary and secondary colours to naturally-based browns, blondes and reds. With pure plant aromas that soothe the senses. Available only in Aveda Salons.